A celebration of love

Celebrating Pride is the highlight of summer at the JCCSF. To garner excitement for the month brimming with festivities, we developed a campaign – Love and Be Loved. It unites the general theme of pride (freedom to love who you love) with Jewish values. To bring Love and Be Loved alive, I designed a simple, yet bold and playful lockup. Solid black text stands strong and clear, while a multi-colored heart brings warmth and spirit. Built out of different shapes and colors, the heart also represents community and togetherness, and of course, love. This campaign came together with an abundance of swag, environmental graphics, emails, and digital ads. The tattoos and stickers were such a hit at the SF Pride Parade – everyone wanted a piece of the love!